Resume

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Profile

TAY MARCUS

Business Studies Graduate, specialising in Marketing and Business Digitalisation with a Minor in Applied Psychology. Passionate in the field of law and criminal justice. Bringing five years of diverse experience in the marketing and creative industry, demonstrating adaptability and a track record of delivering successful creative solutions.

Education

Diploma of Business Studies (Marketing & Business Digitalisation)

Ngee Ann Polytechnic

2022 - 2025

Actively involved in leadership and community initiatives, including serving as Ngee Ann Polytechnic's representative on MDDI's REACH Advisory Panel, President of BA Peer Helpers and Head of Marketing for the Current Affairs Club. My accomplishments span organising key events, representing the school in national forums and competitions, and participating in nation-wide initiatives.

Minor in Applied Psychology

Ngee Ann Polytechnic

2023 - 2024

Polytechnic Foundation Programme

Ngee Ann Polytechnic

2021 - 2022

Professional Experience

Founder and Multidisciplinary Creative

Trdemrk Digital

January 2021 - June 2025

  • Established the agency to offer innovative and bespoke creative solutions to clients.
  • Successfully developed the agency's mission, vision, and overall business strategy.
  • Formulated the business direction to support Singapore’s freelance design and creative sector.
  • Pioneered creative and strategic initiatives that consistently exceeded client expectations.
  • Awards received:
    • Trdemrk Digital Awards

Intern, Marketing & Business Development

Dentons Rodyk & Davidson LLP

December 2024 - February 2025

  • Evaluated and Analysed the firm’s LinkedIn and Instagram channels, Conducted in-depth market and competitor analysis, and Suggested 12 recommendations to enhance the firm's digital presence.
  • Spearheaded and supported 7 social media campaigns, including production of a new podcast series.
  • Managed legal and corporate communications, and drafted submissions for a legal publication award.
  • Coordinated 4 branding initiatives, including creating of NFC-enabled Name cards for employees.
  • Supported event planning and execution, including live stream management and on-site photography.

Intern, Digital Communications & Production

Ministry of Law, Singapore

July 2024 - September 2024

  • Coordinated event publicities for 6 momentous events to ensure high-quality media coverages.
  • Ideated and developed 11 successful evergreen content pieces for the ministry’s social media channels.
  • Analysed engagement metrics from campaigns to recommend and optimise future content to improve audience reach.
  • Established the ministry’s TikTok channel and produced 6 content pieces, garnering 73k views within the first week.